Direct Wines Proprietary Brands

06-Mar-2012

As with many wine retailing operations, Direct Wines has proprietary brands for exclusive marketing. This eliminates competition and retains margins, the two factors that erode profits. Direct Wines is an internet focussed business with a public sales warehouse on the North Shore in Auckland. With Paul Newport and Giles Hine as directors, it has Fitz-gerald Auctions as a sister company and is connected to TizWine. Direct Wines administers the ‘Herald on Sunday' Wine Club as well. The range of wines carried includes "New Zealand regulars' and these two proprietary wines reviewed here. www.directwines.co.nz


FEATURED WINES IN THIS REVIEW

  • Grape Stomper North Canterbury Riesling 2009
  • Herald Cove Central Otago Pinot Noir 2008

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