Mt Olympus Wines – Wider Channels

27-Mar-2011
There exists in New Zealand, and for most countries, traditional channels through which to sell wine. The broadly designated on and off-premise relate to the purchase and where consumption takes place. Off-premise has relied on physical retail stores, but this changed significantly over the last two decades with on-line, virtual shopping. The Mt Olympus wines have been heavily involved in the alternatives to traditional retail. By cutting out the margins that traditional channels add, the prices can be lower.

FEATURED WINES IN THIS REVIEW

  • Kingfisher Bay Marlborough Pinot Gris 2010
  • Wishbone Marlborough Chardonnay 2010

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