Squealing Pig Wines – A Treasure

10-Oct-2011
As a global wine company, Treasury Wine Estates has enormous resources. The difficulty is to channel those resources into meaningful quality and branding that is high and strong in its own right. The preservation of the Penfolds brand and wine range is a success story on one hand. The innovative new Squealing Pig range may well be another in the making. One may see ‘Squealing Pig' as another ‘critter' brand, but the definition and style of the wines lifts it above something created for the mass market. The Squealing Pig wines are labelled and marketed with a sense of fun. Already, the Marlborough Sauvignon Blanc has had show success with a gold medal. A Central Otago Pinot Noir has become its stablemate. www.tweglobal.com

FEATURED WINES IN THIS REVIEW

  • Squealing Pig Marlborough Sauvignon Blanc 2011
  • Squealing Pig Central Otago Pinot Noir 2010

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